Dedicated to helping people of all abilities who are facing physical, situational, or medical challenges to enrich their lives through sports.
A new brand of sports performance technology for the serious and competitive road cyclist and triathlon athlete.
High quality, custom made bikes
Innovating quality designs and technologies to enhance sport vision and mountain performance.
Primal is a leading designer and supplier of custom and branded cycling apparel, committed to bringing people together on bikes through outrageous fun.